Tuesday 22 October 2013

Hugging Trees ecoLOGICally

IT SHOULD BE LOGICAL TO BE ECO-MINDED


When I think of the words “eco”, “environment,” “nature,” the first thing to sum them all up that comes to my mind is “Tree”. While being environmentally friendly does enter my consciousness at least once a day, probably like most people when putting some empty packaging into the recycle bin... I am far from what some might refer to as a “Tree Hugger”.

To discuss being eco-friendly (having a beneficial effect on the environment or at least not causing damage to it) in its entirety, would need to cover many areas - far too many to mention here. I am mainly referring to being ecologically minded in the creation of art and the use of art to advertise the ecological ideal.

The impact of global warming and an increase in emissions have brought artists and designers to ponder a more “environment aware” method in their creative and manufacturing processes. Picasso was recycling in his creation of art back in the early 20th Century, when he created collages and sculpture from newspaper, packaging and waste materials.

A great example is Picasso's "Guitar Sculpture",
exhibited in The Museum of Modern Art, New York.

 

















With regard to advertising the ecological ideal as an idea, some of the most creative work has been done to promote the World Wildlife Fund. I think a really great example of this is “Deer” for WWF, Romania, by Ogilvy & Mather Bucharest, with the message: “Rubbish can be recycled. Nature cannot.

At fishtanktees.com I have designed a t-shirt with an ecological theme. It was designed to encourage people to think about thinking environmentally. A design that incorporates a tree and a brain with new leaf shoots. The text that runs around the tree reads:
HUMANS should relate to animals, plants and each other in their surroundings;
it should be logical to be eco-minded.

Hence the title “ecological”, highlighting “logic”. So, stand tall like a tree wearing your ecological tee!

 
While I may not be a "tree hugger" in the extreme sense, I do care about the environment enough to design a t-shirt out of respect for the subject. I guess I hug trees... ecologically.
See the ecological t-shirt here
http://buff.ly/1a1s0bI


  



































  
Whether you hug trees or not, here is a nice video of nice people and nice trees.
It is "Hug a Tree" by Son of Lycans.
http://www.youtube.com/watch?feature=player_detailpage&v=S2qHt9UkycE







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